Born out of a love-hate relationship with living and working in a modern city, Aver is a premium CBD and lifestyle brand launched to return people to a state of balance in their hyper-connected lives.
Throughout our culture we strive for balance. From a work-life balance to balanced health across body, mind and spirit. This became our central brand idea, directly reflecting Aver products which restore your body’s natural balance and fits seamlessly into modern day life.
Working alongside founders of Point Studio, Joe Furr and Anneka Edwick, developing a fresh visual identity, website and packaging designs to bring Aver's vision to life. The brand utilises the idea of balance throughout, from the brand symbol to the expressive typography and motion principles. The result is a refined identity that fits seamlessly into city life.
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