The company

Penny Morrison has established itself as a prominent figure in the interior design landscape over the past four decades, renowned not only in the United Kingdom but also on the global stage. The brand's collection of vibrant fabrics, wallpapers, and home accessories mirrors their spontaneous and playful essence.

The problem

Penny Morrison needed to update their online presence to match today's design trends and audience expectations while staying true to their brand's identity. The outdated website required a strategic overhaul to incorporate modern design elements and user expectations. Importantly, the new website had to include special features for wallpaper and fabric orders, like batch ordering, designed for both younger users and an older demographic.

The process

The Penny Morrison team embarked on a seamless journey to integrate modernized web functionality with a revitalized brand identity. This encompassed transformative steps: first, revitalizing the wordmark by adopting a contemporary sans-serif font while retaining the beloved hand-drawn emblem to link heritage and modernity; second, refining the color palette by drawing from Penny Morrison fabrics, infusing the brand with renewed visual energy that blends tradition and innovation; third, updating the primary font to align with the brand's modern appeal, ensuring readability across digital interfaces; and fourth, crafting a flexible, modular web system to accommodate evolving products, functionalities, and user needs, creating an intuitive and user-friendly experience for exploring the Penny Morrison collection.

The result

The outcome of this is a harmonious and utilitarian brand identity, breathing new life into Penny Morrison's online presence. The brand's evolution sets Penny Morrison apart in the dynamic interior design arena, inspiring design enthusiasts to explore the curated selection of fabrics, wallpapers, and home accessories.