2021

Project: Visual Identity for Manors 'The Beautiful Game' golf collection.

In 2021, Manors Golf and Adidas collaborated to launch a new collection. Set against the backdrop of the British Open and Euros, the concept for the collection imagined a world where golf, not football, is England's national sport. The concept was titled 'Football Golf: The Beautiful Game’.

"We’re flipping the script on the solitary golf superstar. When the chips are down, it’s the team that rallies together and the course is transformed into a theatre of dreams. Expect packed out grandstands... crowded inner city pubs... classes of kids sporting copycat haircuts your mum will hate... the rebirth of the black market for player trading cards in local playgrounds… bobbleheads in London cabs... crunching drives... missed putts and divots in the back lawn… And for the first English summer on record, the lowest scorer will become a national treasure."

Working alongside Point Studio, and partnering with Adidas and Manors Golf, we built a visual identity for their collection. We created a unique brand style by exploring the overlap of football and golf by stylising the traditional golf scorecard and using the graphical language of football.